brand & market strategy, US and Canadian market introduction, web, messaging, print materials, food styling & photography, market assistance
Faced with the challenge of introducing a completely new brand into a crowded market, Agua Blanca seafood, based in Oaxaca, Mexico teamed with Polished Brands to build a strong identity that would resonate with chefs.
For Agua Blanca fresh shrimp, produced from innovative biofloc farming technology, we've created teaching tools for the US sales pipeline, packaging and label design, and a web site with arresting food photography. We've also guided their new US sales relationships and provided in-market sales support.
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