"To sell a high-end product into the US market, you also have to have a good ‘story’ linked to heritage and provenance, and the trip helped my understanding of what is needed. Polly and Alisha’s workshop was excellent, because the presenters made a complex subject easier to understand."
— Archie MacMillan, owner of the Kintyre Smokehouse in Campbeltown
"I learnt how little I know, rather than how much, including the need for constant innovation in product development to stay ahead of the game, and the fact that more than 70 percent of all seafood sales are through the food service sector."
— Angus MacKenzie, MD of Marine Products Scotland in Glasgow
Ten companies from the Scottish seafood industry joined a trip to Seafood Expo North America in Boston in March, as part of a learning journey organised by Seafood Scotland.
The visit served as an introduction to the North American market for companies wanting to explore its potential.
During a busy four days, the representatives were given the opportunity to meet with an importer/distributor and to visit wholesalers, retailers and foodservice outlets.
They also enjoyed a networking dinner at Taranta Restaurant with a Q&A session on supply hosted by Chef Owner Jose Duarte, learned about market requirements from Polly Legendre and Alisha Lumea of Polished Brands, and spent time at SENA walking the floor, developing their own contacts, and making use of expertise provided on the Scottish Development International/Seafood Scotland stand.
Read the full article here.