Friday Faves No. 158

our favorite finds from the front lines of food

The most emotional ad about a strawberry you will every watch. OK, it's really about the epidemic of food waste and how "some 40 percent of all food purchased in the U.S. each year goes uneaten, wasting money, water and energy to the tune of $162 billion." (AdWeek)

The Future of Food Is Lab-Grown, according to some new start-ups. How appetizing they sound runs the gamut, from "fake meat" shrimp made with algae to stem cell meatballs. Sounds like a revolution that's going to be won on messaging and taste.  (Fortune)

Other than seaweed, the new food trend we're seeing everywhere is...weed.  In the Weed: Meet the bakers, chefs and soda makers who are taking the edibles world higher This new wave of products features "weed-infused spicy cheddar crackers, a buzzy iced coffee drink and even steak tartare with truffle oil that's got a little something special." (Tasting Table)

Kickstarter-Funded Chocolate Bar Company Wants to Pay Africans a Decent Wage For Once â€œThere are no Ghanaian workers involved in the traditional or fair-trade production of chocolate (outside cocoa farms) because the production happens outside the continent....Our goal is to bring these jobs to Africa.” (Modern Farmer)

For fruit and veg, suffering might not make them beautiful, but it might make them more nutritious. Beneath An Ugly Outside, Marred Fruit May Pack More Nutrition (NPR)

The slow life of a Cow Cam: Waitrose live-streaming boring videos from the farm. "The strategy is simple: Shoppers want proof of quality food, so why not use modern technology to give them a live look at it? Waitrose does have a good sourcing story to tell, too, having recently become the only supermarket able to guarantee that all the cows that provide its milk and cream have access to grazing." (AdWeek)